Virtual reality helps Art to fulfill its mission.

The concept is not new, and various authors and inventors have been describing the possibilities of virtual reality for many years. You can find those ideas everywhere – in fantastic literature from the beginning of the XX century, Sci-Fi series from the 1960s, and even the most recent attempt of Google and Amazon to marry offline and online experience in retail and logistics. It was only a question of time when we will start taking virtual experience as a natural part of our life. However, we still saw virtual reality more like entertainment than some serious concept and solution.

But then 2020 has set the priorities in a brand new way. Since online presence became a must and a survival feature for almost all industries, virtual reality granted the ability to reach out to prosperous customers and business partners over the quarantine barriers. So, online shopping, e-commerce, various payment methods have become an integral part of our lives in a matter of several months. But who would think that virtual reality would become a solution for a problem that has remained unsolved for thousands of years?

 

Art belongs to people.

The concept of art is extremely complicated. It evolves and changes, develops, and degrades due to various factors – cultural and religious influence, geographic discoveries, military invasion, etc. But the only thing that remains unchanged – art is the most objective and clear way to learn, communicate, and translate a message. The world-famous masterpieces, as well as novelties, provoke, draw attention, and enquire people all over the world.

And while this mission of art is pretty clear, its execution remained almost impossible until now. Imagine that you can easily enter any museum or gallery, walk through endless corridors, see the world`s most famous masterpieces, or witness the trendiest modern exhibitions. Sounds pretty ironic today, when any kind of travel has turned into an ultimate quest. But ironically, because of all those restrictions and precautions, art has finally got a chance to become fully accessible for people all over the world.

Virtual reality vs. Catalogs

Some might say that there is no point in costly and technically-complicated virtual reality projects when you can get various high-quality art catalogs that don`t only have high-resolution images but detailed information about every piece.

eXRperience – a company that holds the research and development of the virtual reality potential, has proven the significance and importance of the immersive effect of virtual galleries. Unlike catalogs, virtual museums allow visitors to manage their visits themselves, being the master of their experience. This feature is also a solid advantage of virtual experience over recorded video guides.

The potential of virtual reality in a culture

Like any 2020 novelty, virtual galleries and museums are sometimes taken as a temporal fix that will be instantly forgotten once “things go back to normal”. But today we already see that the limitless possibilities of online experience became a solution for various issues that have been keeping the art industry from developing.

 

Here are some solutions, already granted by virtual galleries:
  • Education – while the advantage of immersive education is undoubtful, virtual galleries allow us to have an ultimate visiting experience;
  • Accessibility – all the features of virtual museums are accessible for people from all over the world no matter their physical or financial abilities;
  • Safety – virtual exhibitions are safe and accessible 24/7, no matter the number of visitors, quarantine, or any other restrictions.
Art appreciators are not the only ones who can benefit from the potential of virtual art exhibitions. Here are the solutions offered by eXPerience that encourage a new era of art market development:
  • Along with representation, artists, collectors, and art dealers get the possibility to instantly hold negotiations, set prices, and conclude safe transactions;
  • Art galleries and museums get the chance to reach out to a wider auditorium of philanthropists, being able to hold live translations, communication, and personalized tours;
  • The organization of special and limited exhibitions becomes safer as virtual galleries may be formed online without the need for physical transportation of masterpieces;
  • The art objects can be accessible for visitors, while at the same time experts may continue to examine and restore them.

 

Virtual reality provides us solutions to problems that have been accompanying humanity for centuries. It makes the world more accessible, helps us learn, communicate, and explore. Virtual galleries, exhibitions, and museums are the new step of the evolution of art as a cultural and communication feature and also as a prosperous industry.

 

Virtual Exhibition we have done:

https://virtualexhibition.sg/wang-sui-pick.html

 

virtual event