A virtual event is any event or meeting online and through which people experience the entire event and its related content via the internet. Virtual events can range from small personal meetings and small group sessions to a large-scale conference with hundreds of attendees. To give you a better understanding of what it is, here’s an explanation of how it works. You’ll also see some examples of how to get started.
To begin, let’s discuss how a virtual event works in terms of the ways that different platforms for these events are set up. To start, most venues will have a button on their website that leads you to a pricing calculator or free pricing quote. Depending on your chosen platform, this pricing calculator can display prices for things like seating, technical setup, exhibits and other services. If you’re using an existing service, you’ll need to contact the service provider for more information.
Once you find a service or provider to help you setup and host your event, there are a few things you’ll need to do before the day of the event. First, you’ll want to create or assign an administrator or leader. For smaller virtual events, you may choose to simply use a name for an administrator so there’s no need to provide a credit card number, etc. If you’re planning on a large event, you’ll need to make sure all attendees are invited, answer any questions they may have beforehand, and confirm that all items and services being used are provided for them by your host service.
Once you’ve established a person as the administrator, the next step is to set up pricing for the virtual event. Prices can be displayed in a number of different ways, depending on the service that you’re using. Some may display prices in real time, while others may allow for changes in prices after the beginning of each session. A good virtual event hosting provider will also allow the attendees of the event to contact them with any questions or concerns they might have. You should do the same.
Some virtual event hosts provide webinars as part of their services, while others provide “webinars on demand.” Webinars are live video sessions that can be recorded and played on a website later, for a fee. While most services provide a variety of options, there are some services that exclusively provide webinars. To find a provider with a high high-quality offering, search through the web and contact a few different providers to compare pricing and offerings.
Last but not least, it’s important to develop a brand, website, and scheduling strategy. If you’re just setting up a few webinars or creating a short presentation using one of the many social media platforms, it’s likely you won’t need any help with promotion. However, if you plan to host an event that has a greater degree of depth or requires a more comprehensive distribution area, it’s important to engage in some type of promotional effort. Engaging in a branding effort can help you gain a larger audience, as well as increase the likelihood that your message will reach your target audience. The best way to promote your virtual event is to create a branded platform, which can include your company logo, and mission statement, as well as a schedule and a list of the participating webinars and conferences. Once you’ve created your platform, you’ll want to regularly update it with content, so that your audience stay updated and informed about what’s happening at your event.